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Swachh Bharat Abhiyan In English Essay Outline

Swachh Bharat Abhiyan: Making India Clean & More

September 23, 2014

by Rumani Saikia Phukan

Mahatma Gandhi had rightly said, “Sanitation is more important than Independence”. He was aware of the pathetic situation of Indian rural people at that time and he dreamt of a clean India where he emphasised on cleanliness and sanitation as an integral part of living. Unfortunately, after 67 years of independence, we have only about 30% of the rural households with access to toilets. President Pranab Mukherjee, in his address to Parliament in June 2014, said, “For ensuring hygiene, waste management and sanitation across the nation a “Swachh Bharat Mission” will be launched. This will be our tribute to Mahatma Gandhi on his 150th birth anniversary to be celebrated in the year 2019”.

First Cleanliness Drive Started on 25 September 2014

A cleanliness drive, just before the formal launch of the Swachh Bharat Abhiyan, was carried out from 25 September till 23 October by all offices up to panchayat level. As a part of the awareness campaign, the Delhi Government also covered more than eight lakh ration card holders by sending sms to their mobile numbers.

Swachh Bharat Launched on 2 October 2014

The Narendra Modi Government launched the “Swachh Bharat” movement to solve the sanitation problem and waste management in India by ensuring hygiene across the country. Emphasising on “Clean India” in his 2014 Independence day speech, PM Modi said that this movement is associated with the economic activity of the country. The prime objective of the mission is to create sanitation facilities for all. It aims to provide every rural family with a toilet by 2019.

Objectives of Swachh Bharat Abhiyan

The objectives of the Swachh Bharat Abhiyan include the following

  1. Construct individual, cluster and community toilets.
  2. Eliminate or reduce open defecation. Open defecation is one of the main causes of deaths of thousands of children each year.
  3. Construct latrines and work towards establishing an accountable mechanism of monitoring latrine use.
  4. Create Public awareness about the drawbacks of open defecation and promotion of latrine use.
  5. Recruit dedicated ground staff to bring about behavioural change and promotion of latrine use.
  6. Change people’s mindset towards proper sanitation use.
  7. Keep villages clean.
  8. Ensure solid and liquid waste management through gram panchayats.
  9. Lay water pipelines in all villages, ensuring water supply to all households by 2019.

What is Modi’s opinion?

Modi has directly linked the Clean India movement with the economic health of the nation. This mission, according to him, can contribute to GDP growth, provide a source of employment and reduce health costs, thereby connecting to an economic activity. Cleanliness is no doubt connected to the tourism and global interests of the country as a whole. It is time that India’s top 50 tourist destinations displayed highest standard of hygiene and cleanliness so as to change the global perception.

Clean India can bring in more tourists, thereby increasing the revenue. He has appealed to the people to devote 100 hours every year to cleanliness. Not only the sanitation programme, Modi also laid emphasis on solid waste management and waste water management. Nitin Gadkari, Union Minister of Rural Development, Drinking Water & Sanitation, said that solid and liquid waste management activities using scientifically proven advanced techniques will be launched in each gram panchayat. Narendra Modi has also directed that separate toilets for boys and girls should be provided in every school in the country by 15 August, 2015.

Modi’s Nominees for Promoting the Swachh Bharat Abhiyan

On 2 October, 2014, Modi nominated nine celebrities from various fields to propagate the mission, considering the new age marketing via social media. The nominated personalities included, Anil Ambani, Mridula Sinha, Baba Ramdev, Kamal Hassan, Priyanka Chopra, Sachin Tendulkar, Salman Khan, Shashi Tharoor and the team of the TV series Taarak Mehta Ka Ooltah Chashmah.

On 25 December, Modi nominated nine more people including the comedian Kapil Sharma, Sourav Ganguly, Kiran Bedi, Padmanabha Acharya, Nagaland Governor, Sonal Mansingh, Ramoji Rao of Eenadu group and Aroon Purie to take forward his “Swachh Bharat Abhiyaan”. Some organisations such as the Institute of Chartered Accountants of India, India Today, Eenadu and the popular “dabbewale” of Mumbai were also nominated to be the torchbearers.

Funds Allocation

This project is expected to cost over Rs. 2 lakhs crore. Fund sharing between the Central and State Governments and Urban Local Bodies is allocated in the ratio of 75:25. It has been officially stated that for North Eastern and special category states, the allocation of funds is in the ratio of 90:10. To give a boost to the project, the government has sought financial and technical support from the World Bank. Also, all big corporates and private organisations are asked to join the movement as part of their Corporate Social Responsibility (CSR) initiative.

Measures Proposed in 2015-16 Union Budget

Describing Clean India campaign as a “programme for preventive healthcare, and building awareness”, the Finance Minister Arun Jaitley proposed that the donations made to the Swachh Bharat Mission and the Clean Ganga Fund will be eligible for tax deductions under the Income Tax Act. The budget also proposed Swachh Bharat cess on select services at the rate of up to 2 per cent. The resources generated from this cess will be leveraged for funding initiatives towards the campaign.

Construction of 31.83 lakhs Toilets till January 2015

According to government data, in January 2015, 7.1 lakh individual household toilets have been built under this dream project. This number is considered the highest for any month since its launch in October 2014. 31.83 lakhs individual toilets have been built until January 2015. So far, Karnataka is the best performer by achieving 61% of the target while Punjab is the worst performer by achieving 5% of the target.

The Pledge for All

PM Narendra Modi has urged each and every one of us to pledge the following as a part of the Swachh Bharat Abhiyan:

I will remain committed towards cleanliness and devote time for this. I will devote 100 hours per year, that is two hours per week, to voluntarily work for cleanliness. I will neither litter not let others litter. I will initiate the quest for cleanliness with myself, my family, my locality, my village and my work place”.

Let’s Make Swachh Bharat Abhiyan a Success

The PM has rightly asserted that Swachh Bharat Abhiyan should be a combined effort of both the Government as well as the people. We hope that the Swachh Bharat Mission does not become another Nirmal Bharat Abhiyan started by the previous Government in 1999 with the same mission but was far from a success.

Swachh Bharat Abhiyan should not be a mere re-branding exercise. There is no doubt about the fact that change begins at home. Every citizen of the country should take it upon himself to make this campaign a success rather than waiting for the government to do. Let us also hope that we can change the attitude of the people towards hygiene and be the change we want to see.

Recent Developments

  • The report for the cleanest cities has been released by the government. The survey conducted in the 476 cities shows Mysore to be the cleanest city in India West Bengal has made a strong place in the list as 25 cities from the state made it to the list of top 100. For More Details you can refer the following link.(http://www.mapsofindia.com/government-of-india/swachh-bharat-abhiyan.html)
  • Swachh Bharat mission head Vijaylakshmi Joshi had resigned from her post in September 2015. Her resignation came even before the Swachh Bharat mission has completed a year.

Read more :

Schemes Launched by Modi Government
Pradhan Mantri Awas Yojana (PMAY)
Atal Mission for Rejuvenation and Urban Transformation
MUDRA Bank : Details, objectives and benefits
Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY)
Pradhan Mantri Suraksha Bima Yojana (PMSBY)
Atal Pension Yojana
Swachh Bharat Abhiyan: Bal Swachhata Abhiyan
Swachh Bharat Abhiyan: Modi Launches Cleanliness Campaign
Swachh Bharat Abhiyan: Cleanathon Campaign by NDTV India, Dettol
Swachh Bharat Abhiyan: Success Stories of a Few Villages
Swachh Bharat Abhiyan: The Celebrity Chain for Cleanliness Continues
Swachh Bharat Abhiyan in Full Swing in States
Swachhta Entrepreneurs – An Operative Wing for Swachh Bharat Abhiyan
Swachh Bharat Abhiyan: A Stage-managed Cleanliness Operation in Delhi?
Swachh Bharat Abhiyan: Celebrities and Politicians Join Hands
100 hours every year to cleanliness for Swachh Bharat – A mission to Clean India
Swachh Bharat Abhiyan: India Observes World Toilet Day
Clean India Campaign – Some Lessons from Other Countries
Swachh Bharat: You and Your Dog, Who Will Scoop the Poop?
Swachh Bharat Abhiyan: Will It Help Reduce the Incidence of Communicable Diseases?
Swachh Bharat Abhiyan: Then Why Do We Pay for 50,000 Sweepers in a City?
Swachh Bharat Abhiyan: Can We Follow a Green Diwali This Year?


Mahatma Gandhi once stated that "Sanitation is more important than Independence". He very well understood that sanitation and cleanliness are integral parts of healthy and peaceful lives. It is for this reason Mahatma Gandhi (Bapuji) encouraged his fellow citizen to always live a clean and hygienic life. However, after the sad demise of Bapuji, this objective was lost and the Indians continued to lead an unhygienic and dirty lifestyle. Mahatma Gandhi's cleanliness drive was once again revived by our Honourable Prime Minister, Narendra Modi on 2nd of October in 2014 at Rajghat, New Delhi, under the name 'Swachh Bharat Abhiyan'.

About the abhiyan
Also referred to as Swachh Bharat Campaign or Clean India drive or Clean India Mission, this Swachh Abhiyan was inaugurated on the 145th birth anniversary of the Mahatma Gandhi. Clean India drive is a national level campaign that is aimed at making India a clean and green country by the 150th birth anniversary of Mahatma Gandhi in 2019. The target of this abhiyan is to:
# stamp out open defecation system;
# eliminate manual scavenging;
# convert insanitary toilets into clean flush toilets;
# strengthen the sanitation system in rural and urban areas;
# complete disposal and reuse of liquid and solid wastes;
# motivate and spread cleanliness awareness among people
# and create user friendly environment for all private enterprises interested in investing in India for maintenance of cleanliness. The cost of this entire campaign is estimated to be quite high.
(Rs 1,828 crore on public awareness; Rs 7,366 crore on solid waste management; Rs 4,165 crore on individual household toilets; and Rs 655 crore on community toilets, etc.)

People associated
The great thing about Swachh Bharat Abhiyan is that while launching this cleanliness drive, the Prime Minister himself had cleaned the road to set an example to the people of India. He appointed nine renowned personalities from India to initiate the campaign in their own respective areas and on their own convenient dates. These nominated individuals included eminent personalities like Sachin Tendulkar (cricket), Baba Ramdev (yoga) and the team of Taarak Mehta Ka Ooltah Chashmah (a popular Indian TV series). The chain of these nine people is similar to a branching of the tree. The Prime Minister also nominated other politicians, sportspersons and artists to promote and endorse the Swachh Bharat Campaign in various fields.

The Swachh Bharat Abhiyan is believed to be the biggest ever cleanliness drive in India. The Prime Minister requested all the people to involve themselves in this event by uploading images or video of cleanliness on various social media platforms via the internet. This would motivate others to work together in making India a clean country. Around 3 million government employees along with the teachers and students of different schools and colleges across the country have voluntarily joined this "Clean India Campaign".

Need for swachh abhiyan
As estimated the completion of Swachh Bharat Abhiyan would indirectly attract many business houses to clean India. This in turn will improve the GDP growth and generate variety of sources of employment. The swachh abhiyan can play a great role in reducing death rate, health expenses and lethal disease rate. Clean India would draw more tourists and improve its economical condition. It is for this reason the Prime Minister has urged every Indian to devote their 100 hours every year for the cleanliness of India. This is sufficient to make this country a clean country by 2019.

Several awareness programmes, such as Nirmal Bharat Abhiyan, Total Sanitation Campaign, etc. were launched by the government for personal cleanliness and environmental sanitation. However, due to the half-hearted cooperation of the citizens of India, all these drives failed to make a strong impact. Swachh Bharat Abhiyan can only be completely successful, if each and every Indian takes up this campaign as his/her own responsibility and join hands together to make it a triumphant mission. After all cleanliness is next to godliness!


© Arked Infotech 2015


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